Hands-On Marketing Leader Driving Exceptional Growth with Minimal Resources
About
I'm a builder at heart—whether it means scaling growth campaigns, building high-performing marketing teams, or launching products from the ground up. I've scaled marketplace platforms nationwide, launched software companies from scratch, and driven growth across a range of industries by implementing effective go-to-market strategies.
I'm passionate about leveraging technology and smart marketing to bring impactful ideas to life, and I love working at the intersection of strategy, creativity, and people. Let's make something great together.
Skills
Growth Strategy & Demand Generation
I design and execute full-funnel strategies that drive customer acquisition and revenue growth, effectively engaging audiences across B2B and B2C sectors.
- Led multi-channel campaigns that expanded market reach and increased inbound funnel growth by 750%.
- Leveraged data-driven insights to optimize lead generation and reduce customer acquisition costs by 50%.
- Implemented Product-Led Growth (PLG) tactics to boost user acquisition in competitive markets.
Go-To-Market & Product Launch
I have a proven track record of bringing products from ideation to market, positioning them for success, and ensuring adoption.
- Launched AI-powered hiring platforms, establishing product-market fit with over 100 beta users.
- Developed go-to-market strategies resulting in strong user adoption and revenue growth.
- Positioned products effectively through strategic messaging and in-depth market research.
Team Leadership & Development
I build and lead high-performing, cross-functional teams, ensuring strategic alignment and a culture of collaboration and growth.
- Managed marketing teams of up to 7 members, achieving 0% voluntary turnover.
- Built teams that scaled from startup to high growth, cultivating a results-driven environment.
- Mentored team members to grow professionally, aligning personal development with company success.
Digital Marketing & Martech Integration
I specialize in cutting-edge tech to streamline campaigns, improve automation, and drive adoption, ensuring every product launch is efficient and scalable.
- Built and optimized marketing automation stacks, achieving a 40% improvement in lead nurturing efficiency.
- Integrated tools like HubSpot, Intercom, and Webflow to drive automation and efficiency.
- Increased conversion rates through CRM and marketing stack optimizations, leading to a 30% boost in inbound leads.
Cross-Industry Experience
I've successfully scaled companies across industries such as SaaS, real estate tech, and higher education, adapting quickly to varied customer needs.
- Expanded market presence for SaaS platforms from 5 to 20 cities in one year.
- Adapted growth strategies for consumer tech, SaaS, and marketplace products, meeting each industry's specific challenges.
- Partnered with product, sales, and design teams to align growth initiatives and deliver measurable results.
Career History
Series Seed
Joined as the first growth hire to rebuild the go-to-market engine from first principles. Generated $500K+ in influenced revenue within six months by redesigning the self-serve signup flow, tightening MQL-to-SQL conversion 2x through improved lead routing and scoring, and achieving 75% higher product adoption. Built a single source of truth by wiring together GA4, HubSpot, and PostHog to strengthen attribution and decision-making across the organization.
Bootstrapped
Founded an AI-powered hiring platform to fix broken resume screening for technical teams. Took the product from concept to live beta, onboarding 100+ teams and integrating with Greenhouse and Lever to meet users where they already worked. Ran self-serve acquisition experiments across paid and organic channels, keeping CAC under $5 while validating demand. Shipped a resume-style GTM campaign that drove 20% CTR by reaching hiring managers at the point of pain.
Series A
Led marketing through a critical growth phase, expanding the platform from 3 cities to nationwide coverage and driving a 750% increase in inbound pipeline. Worked cross-functionally with product, sales, and ops to scale where the product resonated most. Led pricing and packaging changes that increased revenue 20% without adding complexity. Built a lean marketing team with zero voluntary turnover and developed the commercial strategy that helped secure $7.4M in Series A funding.
Series A
Promoted after helping grow Unearth from pre-revenue to $1M ARR. Partnered closely with product and engineering to launch self-serve signup and onboarding flows, increasing lead-to-MQL conversion 270%. Scaled ARR past $3M by improving activation rather than simply adding volume. Built the marketing and analytics infrastructure that powered product-led growth and directly informed the product roadmap. Developed investor-ready metrics and growth narratives that helped secure $7M in Series A funding.
Seed
First marketing hire at a construction tech startup, building the entire marketing foundation from scratch—CRM, automation, analytics, and content. Grew organic traffic to UnearthLabs.com by 334% YoY and scaled keyword rankings from zero to 10,000+. Redesigned the company website to improve load times by 20% and drive higher engagement. Played a key role in securing $3M in seed funding by aligning marketing strategy with investor expectations.
Acquired by Red Ventures
Promoted to lead content marketing across a portfolio of high-value education domains totaling $3M+ in managed assets. Developed and executed the content strategy for Nursing.org, scaling traffic value from $0 to $100K in under 12 months. Conceptualized and launched the $50K Nursing Scholarship giveaway to boost engagement and brand visibility. Relaunched AffordableColleges.com, doubling site traffic and tripling backlinks through data-driven content optimization.
Acquired by Red Ventures
Joined as a research editor and quickly expanded into content strategy and SEO optimization. Optimized geo-targeted pages on RNtoBSN.org, increasing monthly visits 1,200%—from 3.5K to 46K in one year. Managed 50+ freelance writers producing high-quality web content aligned with SEO best practices. Played a pivotal role in growing BestColleges.com traffic from 16K to 100K monthly visits by optimizing site architecture and content strategies.
Get in Touch
Interested in working together? Don't hesitate to reach out! I always respond promptly.